14 Pages
PDF Format 
While superfruit food, supplement and cosmeceutical product launches typically align with consumer interest and the release of scientific research on their health benefits, consumers are still wary of the same old marketing claims and are increasing their demand for proven ingredients. In this report, we examine:
- The consumer interest in superfruits that has sparked an increase in production
- Overhyped superfruit claims contrasting the many that come with solid science on health benefits
- The ambiguity surrounding ORAC and the demand for proof beyond ORAC value